The idea of writ­ing this book arose sev­er­al years ago, evolv­ing from my inter­est in how audio-visu­al media, espe­cial­ly tele­vi­sion infor­ma­tion pro­grams, influ­ence the way their view­ers under­stand their con­tent. While sum­maris­ing an overview of psy­cho­log­i­cal, soci­o­log­i­cal and media stud­ies the­o­ries as well as the results of my stud­ies on under­stand­ing tele­vi­sion broad­cast, I noticed two […]